Handwritten text saying 'HI, I'M' in white on a transparent background.Handwritten white text on black background spelling 'SABRINA.'

I've been designing at Spotify for the last {{countup}}.

I led design of Spotify's creator video features, unlocking $100M in creator payouts and driving a 53% YoY increase in monthly active video creators.  

NYTimes

Laptop and smartphone showing a podcast episode creation interface and playback screen for 'Olivia Coleman' on Good Hang with Amy Poehler.

I set strategy for ScienceBox (now Workbench), the tool for Spotify Data and Machine Learning Engineers to prototype work and visualize insights, capturing 95.6% of its addressable market and increasing company-wide notebook usage by 5%.

Spotify Design Blog 2020, 2021

Open laptop displaying a ScienceBox Cloud project management interface with multiple project statuses and server details.

I designed Spotify's newest chart type most used by Creators and PR - a Trending Podcast chart for creators to visualize their position in the listener market.  

Spotify Press

Two smartphones showing podcast app screens, one listing trending Australian podcasts and the other playing an episode titled 'The President and Pre-emptive Pardons' from The Daily.

I worked with Alluvium's founders to ship a dashboard redesign that resulted in improved machine operator decision speed and leverage in key diligence conversations during our aquisition by Augury.

Two overlapping laptop computers with a screen displaying a stability score graph and line charts.

Right now, I lead design at Spotify for Creators - helping podcasters of all sizes grow, monetize, and manage their show in both audio and video formats.

Before that, I was at Spotify Ads,  where I partnered cross-functionally across acquired companies' founders and Spotify global leadership to fold their products into our stack.

Prior to Spotify, I was a founding and lead designer at multiple B2B ML startups, designing systems that analyzed streaming data to focus equipment operator attention where it matters.

I am passionate about physical–digital systems, such as interactive hardware, responsive environments, and kinetic structures. I've published research articles about self actualizing shade structures (link). My background is in civil engineering with a focus in architecture.

If you're interested in learning more, drop your name and email address below and I'll reach out to schedule a chat.

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